FEASIBILITY REPORT FOR WINE INDUSTRY INVESTMENT

Feasibility Report for Wine Industry Investment



Feasibility Report for Wine Industry Investment

Australian Competitiveness and Investment Attractiveness of the Wine Industry

Australian wine has earned an international reputation for quality and value. Australian wines have major international awards, competing favorably with established wine industries nationwide. Innovative Australian winemakers are sought internationally for their expertise.

Australia produces the wide range of wine styles favored from red-bodied and fruity white with deep, sparkling dessert and fortified styles. Rated bottled Australia grace menus of many of world's finest restaurants, while popular varietal and blended wines compete on shelves of wine shops and supermarkets in over 80 countries worldwide.

Overall, Australia was ranked sixth in list of wine producers in world in 2005, producing 1.4 billion liters of wine. Australia is always one of 10 wine producing countries in world. Being the large country with almost any climate and soil type, Australia is one of few producers of wine to each of major wine styles.

Australian wine scene

Viticulture and wine grapes are carried out in each of six states and two mainland territories of Australia. main production areas are located in south-eastern Australian mainland, in states of South Australia, New South Wales and Victoria.

Barossa Valley wineries in South Australia in region north of Sydney Hunter River in New South Wales and Victoria played an important role in development of industry and remain important sources of fine wines. However, wine is produced in over 60 regions, reflecting wide range of climates and soil types that exist throughout continent. These areas include Mudgee, Murray River and Murrumbidgee River valleys (New South Wales), South Valley, Clare Valley and Riverland (South Australia) and Rutherglen and Yarra Valley (Victoria). States of Western Australia, Tasmania and Queensland have small wine industry, which grew rapidly in volume, quality and prestige. Region near national capital of Australia, Canberra, is an industry recognized cool climate wine.

History of wine in Australia

First vines arrived with first European settlers in Australia in 1788. Initially wines were produced in coastal region around settlement in making of Sydney. John MacArthur established first commercial vineyards.

In 1822, Gregory Blaxland 136 liters of wine sent to London, where he was awarded silver medal for precursor of Royal Society of Arts. Five years later, the larger shipment of wine Blaxland won gold medal Ceres.

Planting of vines accompanied expansion of European settlement on Australian continent, and by early 20th century Australia was exporting about 4.5 million gallons, mostly from whole body dry red wines in UK.

End of Second World War saw the rapid influx of immigrants from Europe, which resulted in the strong culture associated with wine. This provided an important boost to Australian wine industry.

However, it was period from 1996 to 2007 that has seen spectacular growth in exports, after growing recognition of Australian wines abroad. Main foreign wine producers have invested in wineries in Australia, and Australian companies have taken control of interest in wine from countries like France and ...