FAST FASHION

Report on Fast Fashion

[Name of the institute]Case Study on Fast Fashion

Key Characteristics at Fast Fashion Companies

Quick Pick

The fashion companies have to be quick at picking on the correct timing to dispose off the bulk designed while replacing it with the new one at the same time. They have to make the stalk possible for the buyers as to keep the customers intact with their talks. The companies usually re-define their target market for the later kind of selling.

Fashion and Quality at the Same Time

According to Bhardwaj & Fairhurst (2010, pp.165-173), there has to be no compromise over quality since this is the only things that can keep the brands always in the market regardless of their sales. The fast fashion companies have to capture the mind of the customers by positioning themselves as a symbol of fulfilling the quest of fashion at affordable prices.

Up-to-the-Minute Fashion

The companies like H&M make sure to provide the customers with the best prices by adjusting their internal businesses. This mainly focuses on making the distribution highly efficient that eventually makes the entire cycle cost-effective.

Importance of Design

The quality is imperative for the success of fast fashion; there is another factor that keeps the business in. It is 'design' that gives a certain identity to the brands. They eventually start to be known by their unique and contemporary designs. Most of the time, the designs are decided on the basis of the preferences of the market(s) being targeted.

Differentiating between Inexpensive and Cheap Clothing

According to Bruce & Daly (2006, pp.329-344), there has to be a clear differentiation that has to be communicated with the customers that attempts to make them learn about the desirability of inexpensive clothing over cheap ones. Customers, even if have no affordability, never tend to accept the fact of buying cheap clothing.

Managing appropriate Lead Time

The fast fashion companies need not to always acquiring fastest lead time rather sometimes a little delay lead time proves to be beneficial for the companies. The situation varies from economic situation of the operating company to the trade laws.

Practices at Fast Fashion Companies

The world of fast fashion is quite aware of the significance of taking quick steps and making on-time decisions. The tool that they use to attain their targets is their 'supply chain'. The companies have launched their automated stores in order to work closely with their suppliers and ...