[Factors Influencing Successful Corporate Brand Building, Rebranding and Brand Enhancement: A Study in Retail Industry of UK]

By

[Name of the Author]

[Name of the Professor]

[Date of Submission]

ACKNOWLEDGEMENT

I would like to thank to my colleagues, teachers and professors, who have extended their knowledge to help me with the development and completion of this study.

DECLARATION

I, [enter your full name], have completed this study as an original piece of work and that any part of this dissertation has not been copied from any other text, script or source, which is already published or available.

Signed: __________________ Date: _____________________

Table of Contents

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 01: INTRODUCTION1

1.1 Overview1

1.2 Background of the Research2

1.3 Aims and Objectives of the Study2

1.4 Significance of the Research3

CHAPTER 2: LITERATURE REVIEW4

2.1 Brand Building4

2.2 Relaunching your brand5

2.3 Positioning a Brand and its Limitations7

2.4 Setting the prospect in the light of Positioning13

2.5 Oversimplification13

2.6 Over Communication17

2.7 Differentiation18

CHAPTER 03: METHODOLOGY21

3.1 Primary Data: Quantitative Research Analysis21

3.2 Secondary Data: Qualitative Research Analysis22

3.3 Deductive vs. Inductive Reasoning22

3.4 Research Ethics23

3.5 Generating the Sample for the Study23

3.6 Data Collection Methods: Search Technique23

REFERENCES25

CHAPTER 01: INTRODUCTION

1.1 Overview

Companies and organization generally tend to make way for the purpose of establishing business that is new, novel and unique in its surrounding industries. For this purpose, generally a name, symbol, unique, logo or even a tagline could act as a trigger that is associated with the concern company. This event is called branding, where companies literally 'own' words, phrases, symbols, logos, even colours in a lot of occasions. Manufacturers offer several useful features. At their most primary, organizations offer as signs or symptoms for the choices of a business.

Creating brands for companies that are in the manufacturing sector is amongst the most challenging facets as several parameters and aspects are involved. These include hedging companies against risk, rudderless decision making, guaranteeing contemporary levels of quality and inject confidence towards company reputation. Alongside this, companies also work towards the process of improving current products and reaching the customer's expectation through better manufacturing and product quality.

Companies pertain to change their impact around three major markets: consumer, piece and reasonable. With brand money, values gained after benefits reaped from these changes, it becomes easier for the companies to make relevant changes in the area of business transactions and catering to the environment around them.

1.2 Background of the Research

While manufacturing are usually considered to work at the back-end, companies now concentrate and focus their energies in the area of development and expansion, these days, companies are also positioning and displaying their manufacturing entities and place of production, that shall help improve the company's position and reputation in the eyes of the customer. With branding, companies are now intending and investing heavily upon creating and establishing a better image of the company by targeting and improving the kind of production facilities, with jargons and phrases such as 'quality-efficient', 'cost-effective', 'process-oriented', or even positioning themselves as 'technology-based organization'. With branding used as an effective tool, it becomes relatively easier for companies to make a better understanding and comprehension of their resources and ...