Executive Summary

Executive Summary

Qantas Airways Ltd. or the company is one of the leading flag carrier companies of Australia. It is the largest Australian airline, world's oldest continuous operating airline, and world's second oldest airline that is still operating. The company has strong bargaining power over its suppliers. It is because there are large numbers of suppliers that are available in the market offering the required material for the company. The threat for substitutes is high for the company. It is because there are large numbers of services that can be used to substitute the required need fulfilled by Qantas frequent ...