EXECUTIVE SUMMARY ON COMCAST

Executive Summary on Comcast

Executive Summary

The Comcast Corporation is the largest cable network operators after AT & T. It has a top-notch brand for video, phone services, and high-speed internet. Comcast currently offers its services in 39 states and at the District of Columbia. The head office of Comcast is in Philadelphia (Pennsylvania, USA) at Comcast Centre. Comcast was founded in 1963 as the American Cable Systems by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky (Awe, 2006). In 1969, the company was renamed as Comcast Corporation in Pennsylvania. Comcast is one of America's largest providers of broadband access services, offering speed of up to 8 Mbps. The company is also a major seller of advertising, generating about $1.4 billion yearly in advertising tees. Cable telephone service (VoIP) is available to all Comcast customers. The firm hopes to sign up 8 million customers for cable telephone service by 2010. Following chart represents the SWOT of Comcast.

American Cable Systems Inc. took over the Community Antenna Television Service (CATV) of Jerrold Electronics Company. Community Antenna Television Services was one of the few providers in the United States, which also offered the rural cable TV. In the years ahead, it also took American Cable System Inc. With the acquisition of the Westmoreland American Cable System cable system, it expanded its catchment area to the western Pennsylvania. For the construction of cable systems in the towns of Sarasota and Venice, in 1966, a joint venture with Philadelphia Bulletin was founded.

Following are some the strengths, weaknesses, treats, opportunities of Comcast Corporation. Among the main strengths include prominent market position, formation of join ventures, strong operating base. The main weakness includes the increased expenses of programming that highly affects the operating performance. The company can avail the benefits from the growing population of Hispanic ...