Executive Summary

Executive Summary

Executive Summary

In today's business environment companies are always looking to improve and expand their business and many times that includes expansion into an international market. In order to be successful on a global basis the companies need to move into the market on a complete strategic plan, which needs to be developed and carried out across the business. Areas managers need to focus on when implementing global strategies include organizational structure, management processes, people, and culture. Coca Cola is a multinational beverage brand that has maintained a strong position in the global business environment through its effective ...