Executive Summary

Executive Summary

This business plan is for a newly established business which is recently set up by four fresh graduates. The core idea they are working with is to deliver a unique service which is truly popular these days in the market of California. They are establishing a Custom and Fabrication Company with the name of NU image. This company is basically an entity which is going to provide its services in the automobile industry by making designing the vehicle of the people in accordance to their requirement. The company has an intention to become the leading brand in the North California. The company is going to hire skillful designers and technicians for making it possible for them to deal in the market.

The workers are going to be considered as a remarkably significant part of the organization and keeping them motivated will be one of the most significant things to be done. As this is start of the entity, the manager is truly concern for attracting more and more customer. This will be done by attracting the customers by offering lower prices. The lower price will have no effect on the service quality and customers will be entertained in the manner that they will become loyal with the brand name. Our services will create the real image and value in the eye of the target market.

There are various marketing tactics which will be implemented in order to make the organization renowned in the market. This is being done by advertising through proper channels. For a more pronounced exposure, radio and television will be the tools which are going to be used by the management of Nu image. All the marketing will be done effectively for letting the targeted audience understand that the offering of the Nu image are going ad value ...