Examining the outsourcing in the retail industry (Food Supermarkets)

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TABLE OF CONTENTS

CHAPTER FOUR: METHODOLOGY1

4.1. Research Process2

4.2. Research Objectives3

4.3. Sample Selection4

4.3.1 Purposive sample4

4.3.2 Sample size5

4.4. Data Collection5

4.4.1 Primary Research5

Questionnaire6

Structured Interviews8

4.4.2 Secondary Research10

4.5 Research methods11

4.6. Data Analysis12

4.7 Informed Consent14

4.8 Confidentiality14

4.9 Validity and Reliability14

4.10 Research Ethics16

4.11 Data Security: Participant Anonymity and Document Retention16

4.12 Role of the Researcher17

4.13 Credibility, Dependability, Confirmability and Transferability18

4.14 Research Philosophy19

4.15 Research Plan20

4.16 Conclusion21

REFERENCES22



CHAPTER FOUR: METHODOLOGY

The main purpose of the research set in this diploma paper is to consider and prove the thesis that outsourcing activities gradually turns into a means of reduction of the company's activities costs that are part of the company strategy to increase the work's quality and efficiency not only on a company level but also on international business level. This chapter will describe the methodology undertaken in this process, including the strategy and methods used to compare the information gathered.

The goal of this chapter is to demonstrate how the research was carried out and how analyzing this research will achieve the aim of dealing with the research objectives. The criteria and arrangement of research methodology plays a significant role in conducting the research, therefore in this regards it is necessary that a correct methodology should be apples for conducting the research. The researcher role in conducting the research is to collect the data and interpret in the case when the research methodology is dependable before the methodology for the research is applied. For this reason it is necessary for the researcher to determine the importance of research and gather valid results from it. There is a collection of approaches and modes which are selected by the researcher to conduct research and in the same case for designing the research methodology.

It is necessary for the researcher to illustrate and evaluate the research modes so that the appropriate and relevant modes and techniques can be selected in relation to the achievement of the objectives of the research and the expected nature for gathering data and evaluating it. The estimation of these models of research must be done before the beginning of research in order to avoid the error related to data collection and interpretation. This helps the researcher to conduct research effectively and efficiently along with saving time in gathering data and evaluating it. Furthermore, research modes which are not reliable will not be positive for the research and the objectives of the research will not be able to produce accurate results. This specifies that the assessment of the different modes of data analysis and collection should be done precisely and properly. The researcher should be able to distinguish among the various modes of analysis and it is also important that he should be aware of the advantages as well as disadvantages of the research methodology so that the research conducted should remain effective. At the early stage of the evaluation of research pros and cons of research technique are also carried out for determining the planning and structure of research in order to select the appropriate ...