Event Assessment Assignment



Event Assessment Assignment

Introduction

There is a reason for every event, and there can be an event for every reason. An event, any type of event, is held for a purpose. Public or private, commercial or charitable, celebratory or commemorative—events bring people together to share an experience and produce a measurable outcome. The event experience might be a civic celebration or a charity fundraiser, an anniversary or a wedding, a corporate product introduction or incentive program, a sports event, or a convention event. It might be a company picnic, a hospitality reception, a grand opening, or a family reunion. Professional event coordination is the integrated implementation of all the operational and logistical requirements of an event, based on the scope of event elements included in the event design. It is the job of the professional event coordinator to package and manage that event experience (Allen, 2009).

Question for Part 1

Pharmaceutical company exhibiting at a medical convention trade show in your city wants to host an off-site evening hospitality reception for 200 of their best customers, featuring a theme that celebrates the local culture. Pharmaceutical company has different job titles, depending on the type of event or the company in which they are employed. These can include conference manager, convention planner, convention services manager, director of events, event manager, event organizer, event planner, event project manager, meeting manager, meeting planner, professional conference organizer, special events coordinator, special events manager, trade show coordinator, trade show manager, wedding consultant, and many more designations. In fact, numerous studies have shown that individuals performing this work often do not even have the words event (or type of event), coordinator, or manager in the job title (O'Toole 2005; Nelson and Silvers 2009). However, you should have an understanding of the role and scope of all types of events to better serve your target market through the thoughtful and comprehensive analysis of the needs, resources, and physical requirements for an event. In other words, you might not need to incorporate all the facts and elements (Allen, 2009).

Start with the basic information: who, what, where, when, and, most important, why. Who are the intended guests or audience? What are the demographics? How many are expected? What type of function is it? What is the history of the event? What has worked before and what hasn't? What did the guests or attendees like and dislike? When will the event take place? What date or dates, and at what times? What else will be happening concurrently and in conjunction with the event? Where is the event to be held? Where have the guests attended events in the past? Where are they from? What types of experience will fi t their personalities and pIntroduction (Bowdin, 2010).

There is a reason for every event, and there can be an event for every reason. An event, any type of event, is held for a purpose. Public or private, commercial or charitable, celebratory or commemorative—events bring people together to share an experience and produce ...