Evaluation of Motivation-Hygiene theory in Apple and HSBC

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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EXECUTIVE SUMMARY

The paper has been divided into different sections. Section one will refer the relevant literature regarding Hertzberg theory and critically analyze its practical implications. Section two will discuss the methodology of research design and techniques used to such implications for Apple and HSBC. Using case study research method, secondary data will be collected from different literature regarding the selected firms which include text books, journal and news articles. Section three would help to analyse empirical data of the selected firms. Finally, all the findings will be summarized and recommendations will be given on research and study. This research analyzes the validity of Herzberg two factor theory of motivation, according to him when people questioned when they feel good at work, they tended to attribute this situation by mentioning features or intrinsic factors such as achievement, recognition, work itself, responsibility, advancement, etc. Instead when they were dissatisfied tended to cite external factors such as working conditions, the policy of the organization, relationships, etc. Thus found that the factors that motivate if present are not the same as those that discourage, so divide the factors, Hygiene factors are external to the task. Your satisfaction removes dissatisfaction, but does not guarantee motivation translates into effort and energy towards achieving results. Motivating factors refer to the work itself. Are those whose presence or absence determines the fact that individuals are motivated or not. Hygiene factors are consistent with lower levels of Maslow's hierarchy of needs (philological and social security). The motivating factors are consistent with the highest levels (consideration and self).

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

EXECUTIVE SUMMARYIV

CHAPTER 01: INTRODUCTION1

Background Of Research1

Research objectives2

CHAPTER 02: LITERATURE REVIEW4

Hertzberg Theory5

Empirical studies on Hertzberg9

CHAPTER 03: METHODOLOGY13

CHAPTER 04: FINDINGS AND DISCUSSION16

Sales Depaertment Motivational Analysis Of Apple Computer16

Sales Depaertment Motivational analysis of Apple computer20

CHAPTER05: CONCLUSION AND RECOMMENDATIONS24

Conclusions24

Recommendations24

CHAPTER 01: INTRODUCTION

Background of Research

Motivating Employees is essential for any organization aspiring to succeed. However, the process of motivating is not a straightforward one due to the diversity of individual's needs. Numbers of studies have been conducted to analyze managers' practice to motivate Employees. Recently, this issue is getting even more significant and difficult since individuals draw their concern to rewards besides money (Nilsson, 2007). Further, organization's motivational practices have vital part in attracting Employees and facilitating success at the competitive markets. (Pride, 2009, pp.153-162)

Therefore, the purpose or aim of this paper is to analyze the implications of Herzberg theory on Apple ...