Evaluation and Analysis of Strategic and Personnel Management Operations in Asiatrans

By

ACKNOWLEDGEMENT

I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.

Signed __________________ Date _________________

ABSTRACT

The research study is based on the evaluation and analysis of the personnel management and strategic management operations of the Asia Trans Logistics Ltd. The company has been operating in the shipping industry for past few years only but has made significant position in the market by providing valuable services to its customers. The research methodology that is adopted for the present study is mixed methodology as both the qualitative and quantitative methods have been used for the purpose of data collection. Similarly, the data for the research topic has also been collected through the secondary and primary sources. The data for the chosen topic has been collected through interview questionnaires and survey questionnaires. The interview and survey were conducted with the customers and officials of the Asia Trans Logistics that are availing the services and operating the company. The methodology that has been adopted for performing the research study is the mixed research methodology. However, there is included lot of data from the websites. These websites include different sources. The data for the literature review has been collected from different websites. Similarly, data regarding the SWOT analysis, PEST analysis and Porter's Five Forces have been collected through the online web sources that are considered to be the secondary sources. The research study has also included the secondary methodology. Thus, mixed methodology has been adopted while performing the analysis of the research study while qualitative and quantitative data have been used within the research study for evaluating and analyzing the personnel management and strategic management operations of the Asia Trans Logistics Ltd. thoroughly.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of Asiatrans Vietnam1

Objectives2

Problem Statement3

Significance of the Research Study3

Rationale of the Research Study5

Research Questions6

CHAPTER 2: LITERATURE REVIEW7

Organizational Strategies7

Personnel Management Policies8

Effective Personnel Management13

Peoples' Influence on Effective Performance13

Feedback and Positive Change in Leader Behavior14

Situational Analysis15

Organizational Approach to Managing People16

Relative Priority of People16

HR Strategy in the Organization16

Conflicts in Strategic Context17

Defining Organizational Performance18

Performance Metrics19

CHAPTER 3: METHODOLOGY20

Introduction20

Research Methods21

Rationale for a Qualitative Study21

Rationale for a Quantitative Study22

Research Design23

Instrument for data collection23

Data analysis24

Literature Review25

Advantages and Disadvantages of the Mixed Research26

Reliability/Dependability28

Validity29

Ethical Considerations29

CHAPTER 4: DISCUSSION AND FINDINGS31

Porter's Five Forces for Asia Trans Logistics31

PEST Analysis of Asia Trans Logistics33

SWOT Analysis of Asia Trans Logistics36

Internal Analysis36

External Analysis38

Survey Analysis39

Interview Analysis42

Innovation and Learning Perspective45

Financial Perspective45

Developing Performance Measures47

Communicating and Linking50

Business Planning51

Feedback and Leaning51

Implementing the Balanced Scorecard51

Performance Measures52

Periodic Reviews54

The Commitment Phase55

CHAPTER 5: CONCLUSION58

Recommendations60

Areas for Further Research61

REFERENCES63

BIBLIOGRAPHY68

APPENDIX71

CHAPTER 1: INTRODUCTION

Background of Asiatrans Vietnam

The Vietnam has many leading companies that are operating in the logistics ...