STRATEGIC MANAGEMENT & EVALUATION

Strategic Management & Evaluation



Strategic Management & Evaluation

Introduction

The following paper suggests the planning and strategy that is amalgamated on to a number of factors in order to produce effective outcomes. They include the strategy, finance, demography served, overview analysis and stakeholders.

The U.S. National Institutes of Health (NIH), located in Bethesda, Maryland, is the primary federal agency responsible for conducting and supporting health-related research. The work of NIH scientists has helped prevent disease, improved health outcomes, and saved lives in the United States and across the globe. In 2008, it had a budget of $29 billion and employed 18,000 workers, 6,000 of them scientists. The extensive public information, outreach, and education efforts that are an integral part of NIH activities make sure that news about NIH research is widely publicized.

Strategic Planning (Overview)

A number of plans are to be considered in order to evaluate them on a monthly basis following must be considered.

NIH human capital aligns with its current and emerging mission and programmatic goals and develops long-term strategies for acquiring, developing, and retaining staff to achieve NIH, strategic and program goals in an effective manner. Competency and leadership development needs, gaps, and succession strategies are established, as well as aggregate plans and/or reports.

Management, employees, and other stakeholders are consistently kept involved in the development, communication, and implementation of the strategic workforce plan in order to make necessary and timely adjustments in recruitment, training, hiring plans, and redeployment of NIH staff to close competency needs and gaps.

Critical skills and competencies needed to achieve current and future strategic objectives.

Competitive Marketing Analysis and Evaluation

The marketing analysis is an essential part of any organization and holds the key in regard to future prospects. A market analysis must be completed before either application is submitted to show potential for the product or service to be commercially viable. The market analysis cannot be part of the research plan or any evaluating or funding scheme. The task must be divided into phases. Phase I should include the market analysis and show the potential sales that can be expected if the Phase I feasibility benchmarks are met and the product or service is developed and analyzed after Phase II. A fully developed commercialization plan is required in the Phase II application, including agreements for production, marketing, and distribution with other entities. A strong case for the potential revenue stream based on the market analysis, production and marketing costs, and evidence for the proposed pricing structure also enhances the Phase II application. The thought of doing a market analysis is very crucial for the organizations future.

The SBC with whom you are working should be knowledgeable about marketing and evaluating it in general. But you will have unique knowledge about the marketplace that they do not have. A simple way to think about market analysis and a marketing plan is to use the analogy of fishing. Imagine you want to spend the day catching lots of fish. Without realizing it, you would probably put an informal “marketing plan” ...