EVALUATING THE ORGANISATION'S STRATEGY

Evaluating the organization's strategy

Table of Content

Introduction1

Aims and objectives of the report1

About the organization2

Organization's Mission3

Vision of the Organization3

PESTLE Analysis3

Political Factors3

Economic Factors4

Socio-Cultural Factors5

Technological Factors5

Environmental Factors6

Legal Factors7

Background to Strategic Management7

Strategic Management of Renault Nissan8

Organization and its Environment8

Conclusion10

Evaluating the organisation's strategy

Introduction

In today's world where entrepreneurship and owning your own business is considered to be the latest fashion to acquire wealth and status we see a lot of new businesses launching every month and every year but only few of them are able to maintain their position in the cutthroat competition and rivalry. Maintenance of the success of the business totally depends on the strategies a business owner adopts to operate it. Strategies are the nub that decides the success or failure of an organization (Olivier, 2010, 104).

As we all well aware of the fact that, the main purpose of operating or conducting a business is to earn a profit and to run the business in a lucrative way. In order to fulfill this main ambition of the business, managers totally and completely rely on the strategies that they devise. Strategies provide direction to the business. The aim of this paper is also to talk about strategies. In this paper, strategies of a renowned and first class organization with the name of Renault Nissan are discussed in a significant detail.

Aims and objectives of the report

As mentioned above that basic purpose of this report is to discuss the management of strategies of Renault Nissan in a holistic approach. In today's world, the phenomenon of globalization is in vogue. This phenomenon of globalization urges organizations to expand their business and search better opportunities across the border. When an organization decides to go international then the management of that the organization has to devise strategies to meet the global challenges (Lynch, 2006, 201). To fulfill this main purpose of the report, there are various sub objectives that would lend a hand in covering the core of the topic. These sub or mini objectives include exploring the external and internal environment in which the business operates and then on the basis of this analysis of external and internal environments few recommendations to make which would enable the business to cultivate benefits due to the implementation of these recommended strategies.

About the organization

The Renault Nissan name stands for customer satisfaction. Renault Nissan is a global organization that is dedicated to using advanced technology to produce the most superior automobile in the domestic and international markets. Their philosophy is to stay competitive and continue growth worldwide to remain profitable and survive. Renault Nissan employees are the foundation of the company and they are the driving force behind the Renault Nissan name. They are able to compete because of the total team effort of our employees. Renault Nissan is devoted to fulfilling dreams of customers and they believe that there is not a automobile riding experience like a Renault Nissan's. They push excellence though their Renault Nissan bar and shield logo that says superior ...