EMPLOYEE MOTIVATION AND RECESSION

Employee Motivation and Recession while considering Brent cross store

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Abstract

In this study we try to explore the concept of “Employee Motivation in Recession period” in a holistic context. The main focus of the research is on “Employee Motivation” and its relation with “Recession period”. The research also analyzes many aspects of “Employee Motivation” and tries to gauge its effect on “Recession period” for this we consider the Brent cross store case.

Table of Content

Acknowledgement2

Abstract3

Chapter I: Introduction5

Introduction5

Background6

Research aims and objectives7

Chapter II: Literature Review9

Employee Expectations11

PASSIONATE AND MOTIVATED12

Worthwhile work13

Autonomy14

Collaboration14

Growth15

Fairness15

Recognition16

Connectedness with colleagues16

Connectedness with leadership17

Employee Motivation Strategy in Recession period21

M & S case study24

2001-2002: THE RECOVERY PERIOD24

2002: Sustaining the Recovery, The Change, and The People26

Chapter III: Methodology28

Chapter 4: Result and Discussion30

Assessment of the Employee Motivation System within Brent cross store: the Aspect of Economic Motivation Measures30

Assessment of the Employee Motivation System within Brent cross store: the Aspect of Juridical Motivation Measures33

Assessment of the Employee Motivation System within Brent cross store: the Aspect of Psychological Motivation Measures in recession period37

Assessment of the Employee Motivation System within a Brent cross store: the Aspect of Philosophical Motivation Measures42

Discussion46

Chapter 5: Conclusion52

References54

Appendix57

Chapter I: Introduction

Introduction

The last few years have seen a shift in the balance of power from the sellers to the consumers. Consumer behavior is now influenced to a greater extent by the tangible offerings associated with a product. This return centric attitude of the consumer makes selling a difficult task for the companies. The consumers evaluate the benefits and limitations of each and every aspect of the product before making the final purchase decision.

The task has become even more difficult for retailers who act as intermediaries between manufacturers and consumers. A retailer selling general consumer goods has to work on maximizing business volumes as the margins in the retailing business are pretty low. Aside from the low margins, retailers have to face the problems of business competition which leads to loss of revenues as well as pressure on margins due to the price based strategy followed by most of the retailers.

Another problem faced by the retailers is the pressure on margins that they have to face because of the bargaining power of the manufacturers. The manufacturers are keen on maximizing volumes themselves and hence keep the margins low at their end which in turn minimizes the margins for the retailers.

These problems have been compounded in the wake of recent economic recession that has engulfed most of the developed economies. The recessionary pressures have led to large scale unemployment and reduction in the disposable income of the people. This has led to a sharp fall in revenues of most of the organized retailers over the world. Tesco has been also hit by the recession. We will try and look at the different strategies that it used during the peak of recession in London to minimize the damage from ...