Employee Happiness Drive Profits

By

ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

This study would be based on determining the impact of employee happiness on the productivity. The key reason for choosing this study was to know the role of management in motivating employees in an organization. The aim of the study is to determine if employee happiness helps in driving profits. There are many challenges being faced by many companies in this competitive business environment. The main challenge being faced today is to acquire and retain the right workforce. The study would be based on descriptive as well as explanatory research design. . This study sample is based on 10 organizations among which surveys will be distributed and the mangers of the organizations demonstrate their responses about employee happiness. The findings of the study demonstrated that employee happiness plays a significant role in improving the organizational processes and it helps in increasing the effectiveness of the organization. Despite these limitations, the present study contributed to research on the development of a positive work environment and supports future research on the subject. This research would be helpful in understanding more clearly the relation of employee happiness and company profits. The cultural approach to organizational communication may also be appropriately applied in the context of contributions to a positive work environment.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background1

Rationale of the Study2

Aims & Objectives of the Study2

Research Questions3

Problem Statement3

Limitation of research4

Structure of dissertation5

CHAPTER 2: LITERATURE REVIEW6

Introduction6

Motivation6

Maslow's hierarchy theory8

Equity Theory10

Control theory11

Satisfaction and employee Happiness11

Organizational practices for employee happiness13

Happy workers impact productivity14

Work place Happiness14

Factor of happiness16

Conceptual Framework18

Employee and value of the company19

Zappos as a valuable business tool21

Profit chain model24

Employee relationship analysis26

CHAPTER 3: RESEARCH METHODOLOGY30

Research design31

Sampling strategy32

Data Collection33

Data Analysis34

Credibility, Dependability, Confirmability and Transferability34

Research Philosophy35

Ethical Concerns36

Validity and Reliability37

Research Ethics38

Research Plan39

CHAPTER 4: DATA COLLECTION AND ANALYSIS40

Analysis40

Survey Analysis40

Interview Analysis50

Discussion53

Impact of motivation on employee performance53

Employee happiness increases company value54

Good relationship development with employees55

Employee satisfaction drives employee productivity55

CHAPTER 4: CONCLUSION AND RECOMMENDATION57

Conclusion57

Recommendations58

REFERENCES62

APPENDICES66

Survey66

Interview Questions69

CHAPTER 1: INTRODUCTION

Background

This study would be based on determining the impact of employee happiness on the productivity. This topic of the study was considered significant to be chosen as it consists of significant importance for research in the perspective of workplace happiness. Research also states that individuals consider work as an obstacle which must be overcome in order to receive compensation and afford the necessities of life such as food and shelter which is an important factor for living furthermore, luxuries should also be rewarded in case of work which is unsatisfying (Ken, 2006, p.45). Though work is considered as the factor which consumes the workers time and they spend most of their ...