E-MARKETING

How does Amazon use E-Marketing to Attract Customers?

Table of Contents

1. Introduction3

2. Internet and the Functions of Marketing5

3. Advertisement through Internet7

3.1 Model of Internet Communication8

3.2 The Media Features of Internet10

3.3 Internet Advertisements Types11

3.3.1 PUSH Advertisements11

3.3.2 PULL Advertisements12

4. Virtual Store-front13

4.1 Services of Virtual Store-front13

4.2 Virtual Store-front Strategies for Promotion15

5. Virtual Communities16

5.1 Virtual Communities Features17

5.2 Virtual Communities Development20

5.3 Benefits of virtual communities22

5.4 Product promotion on virtual communities22

6. Consumer Decision Process23

6.1 Interactive and Internet Marketing24

Conclusion25

References26

CHAPTER 2: LITERATURE REVIEW

1. Introduction

For organizations and consumers the marketing plays a significant role. This is because it promotes the exchange process that is utilized to assure the objectives of the organizations and requirements of the consumers (AMA, 1985). The strategies are prepared by the marketers with the purpose to perform particular tasks of the marketing mix like the Communication and Operating tasks (Park et al., 1987).

The duty or process of the communication is associated with the data and knowledge of the promotion, price, packaging and the brands of the products. This data is required for the purpose to create the product noticeable in the views of the prospective consumers so as to assure and convince their requirements.

The elimination and exclusion of the obstacles and impediments is linked to the “Operating Task”. This is to satisfy the needs of the consumers so that they can use the product persuasively (Park et al., 1987). Few of the impediments and obstacles are listed below:

Product Availability

Product Accessibility

Product Usage

Recall Process

Utility Differentiation

The operating tasks of the companies are persistently developed and improved. This is done to create their product obtainable at the correct time, in the precise place. By this the consumers will use their products for the fulfilment and contentment of their requirements and demands.

This is a well known and prominent fact that the people alive in this world are living in the golden time period of the technology. Internet, according to Hamill (1997), is a “network of interlinked computers throughout the world operating on a standard protocol which allows data to be transferred between otherwise incompatible machines”. The internet facilitates thousands of users from the whole globe to use it at the very same time without any intrusion.

According to the literatures, almost each and every organization makes use of the internet as a tool or meaningful technology for the reason and function of interacting and communicating with the consumers. In the present world and current situation, the practice and utilization of the internet is intensifying drastically. It is evidently observable that the users and exercisers of this well developed technology “Internet” are calculated in figures of millions and they are escalating every year rapidly.

In the opinion of Porter (2001), the internet can be used by the companies for the creation and development of any and every strategy. Here a query may arise in mind that how the companies can utilize the technology of internet to achieve and win the opposition and rivalry. Several types of activities and actions are commenced on the internet like the economical, cultural, political and social activities and deeds ...