Role of Effective Communication in the development and Competitive advantage of Organization: A case study of The Horizon Health Company
[Date of Publication]
ACKNOWLEDGEMENT
My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.
DECLARATION
I [name], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.
Signature:
Dated:
ACKNOWLEDGEMENTII
DECLARATIONIII
CHAPTER 1: INTRODUCTION1
Introduction1
Background of the study2
Research questions3
Aims and objectives3
Justification of study4
Problem statement5
Limitation of the study5
Structure of dissertation6
CHAPTER 2: LITERATURE REVIEW8
Introduction8
Communication9
Role of Communication in Management10
Goals of Organizational Communication13
Organizational Structure Implications16
Organizational structure and Culture effecting communication18
Communication Channels of Organizational Development20
Role of Communication in Technology Implementations22
Communication-Related Problems25
Summary28
The Health Horizon Corporation32
Environmental analysis of The Health Horizon35
Corporate Communications36
Political Communication & Public Affairs36
CHAPTER 3: METHODOLOGY37
Research design37
Overview of mixed method approach37
Method of the Study38
Instrumentation for Data Collection40
Validity and Reliability40
Ethical consideration41
Data Collection Method42
Data analysis43
Population and Sampling43
CHAPTER # 4: QUANTITATIVE FINDINGS45
1.Question Number1:45
2.Question Number 2:46
3.Question Number 3:47
4.Question Number 4:48
5.Question Number 5:54
6.Question Number 6:55
7.Question Number 7:63
8.Question Number 8:65
9.Question Number 9:66
10.Question Number 10:67
11.Question Number 11:68
12.Question Number 12:70
13.Question Number 13:71
14.Question Number14:72
Summary of the findings73
CHAPTER 5: CONCLUSION75
REFERENCES80
APPENDIX: QUESTIONNAIRE91
CHAPTER 1: INTRODUCTION
Introduction
Communication is a key to the success of any new process in an organization. This is done by creating messages (Griffin, 2009, p. 7) between decision-making groups through face-to-face meetings, emails, memorandums, etc. All of these messages are aimed to illicit a response (Griffin, 2009, p. 8), in this case the decision is about the website. The main philosophical assumption of this project is the rational world-paradigm (Griffin, 2009), which is defined as a "scientific approach or philosophical approach to knowledge that assumes people are logical making decisions on basis of evidence and lines of argument," (p. 301). The key to this definition is the word assume. As mentioned later in this literature review, most people view themselves as rational actors when in reality many decisions they make are non-rational.
Marketing, management, information and technology, innovation, investments, joint ventures of organization and the organization of the negotiation processes at all levels and even modern forms of technical and technological revolution are entirely based on the principle of interaction, communication. This is the principle which is a universally theoretical and basis of economic development bringing competitive advantage to the organizations. In addition, business communication is considered as an economic category is a sufficient goal for the competitive goal and the development of the organization.
The purpose of this dissertation is the development of theoretical and methodical provisions aimed at improving the organization of business communications in the market achieving competitive advantage ...