Effect of market research on overall profitability of a Pharmaceuticals company (a case study of Beximco Pharmaceuticals Company)

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Acknowledgement

I would like to thank My teachers for giving me the opportunity to attempt this dissertation. I would also like to thank my friends and family for giving me full support and confidence that made me able to work on this dissertation. I would like to thank the members of the Pharmaceutical groups, employees of Beximco Pharma who helped me provide the correct and authentic data and made my dissertation an authentic one.

DECLARATION

I, [type your full first names and surname here], announce that the material of this dissertation/thesis is a representation of my own independently work, and also that this dissertation/thesis has not been previously submitted for academic examination towards any qualification. In addition, it is a representation of my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

Table of Contents

Contents

ABSTRACTV

CHAPTER 1: INTRODUCTIONVII

Introduction and backgroundvii

Research aimxi

Research questionxii

Hypothesisxii

Significance of the research (academic & commercial)xiii

Research scopexiii

CHAPTER 2: LITERATURE REVIEWXV

What market research is important?xv

Resultsxxxii

Discussion and evaluate futurexxxvi

CHAPTER 3: METHODOLOGYLI

Introduction to Research Methodologyli

Secondary Researchli

A) Primary sourcesliv

B) Secondary sourcesliv

Sampling Techniquesliv

Data Collection Toolslvii

Research Schedulelxiii

Ethical Implicationlxiii

CHAPTER 4: DATA ANALYSIS & INTERPRETATIONLXVI

Research Question 1: What market research procedure is being followed by the Beximco Pharma?lxvi

Research Question 3: Strengths & Weakness of Marketing Department at Beximco Pharma.lxx

Primary data analysislxxii

CHAPTER 5: CONCLUSIONLXXXVI

Conclusionlxxxvi

REFERENCECI

APPENDICESCXXII

ABSTRACT

This paper focuses on the impact of marketing research on the pharmaceutical company Beximco Pharma Limited. A prescription medicine business, or pharmaceutical businesses, is the financial trade whose aim is to study, deduce, market and/or circulate prescription medicines, most routinely in context of healthcare. They can trade in generic and/or emblem medications. They are subject to the kind of regulations and guidelines that account for patenting, checking and trading of pharmaceuticals, particularly prescription drugs. From its commencement on 19th Century, prescription medicine business is now one of bulk thriving and influential business, appealing both applaud and argument, and its undertaking are subject of good market research. This study focuses on significance of market study to prescription medicine business and advantages it presents to business for development in profitability. The study includes case of Beximco Pharmaceuticals Ltd. and kind of market study it uses. In alignment to accomplished intent of managing such study it is very much absolutely essential to realise what trends of market study employed by Beximco. The method of getting knowledge is conveyed out taking higher indoors and external research. The causes of data employed are prime as well as lesser sources. In method of prime sightings and diagrams accumulation three methodologies were utilised, which were Questionnaire, individual interview and fact method. Data is offered in an understandable form. It encompasses visual aids to have the remove outlook of understanding, like graphs and charts. Statistical devices and methods like regression investigation are utilised to investigate data.

Chapter 1: Introduction

Introduction and background

Beximco Pharmaceutical Co., Ltd. is the world's leading pharmaceutical companies in Bangladesh. Founded in 1976, Beximco Pharmaceutical Co., Ltd. has been producing world-class the following current Good Manufacturing ...