E-COMMERCE AT AMAZON

E-Commerce at Amazon

E-Commerce at Amazon

Amazon.com is now an online retailer of publications, playthings, music, DVDs, apparel, house-wares and a kind of other products. Its services are directed mainly at the internet consumer, the person who proceeds online and utilises Amazon.com's website to find a product. It all started in 1994 when Jeff Bezo, Amazon.com's CEO and founder, accepted publications had the potential to be sold on the internet. “It was clear that computers and the internet could be exclusively applied to coordinate, present and deal the whole stock in a way that a personal shop or mail-order catalogue couldn't ...