E-COMMERCE STRATEGY

E-Commerce Strategy

E-Commerce Strategy

E-commerce Implementation Strategy for Trendy Bee

E-commerce Opportunities at Trendy Bee

Trendy Bee is an organization that is looking to open an online store and there exists many opportunities for the business. The company has a strength that not mnay book stores are present online, which gives Trendy Bee an edge. It is important for the company to ensure that it works on its weakness i.e. the proper physical store of the business. For an online store, companies need a suitable shopping system. Behind the operations, there is a software that hides different e-commerce functions such as shopping cart or checkout. A good shop system supports the setting up of various departments, the comfortable setting of the products and works with popular databases together. Sophisticated systems can also be fully integrated into the operational infrastructure and business workflow. The least that should include an online store, are clear shelves, a cart and a checkout. These elements should be presented so that the visitors find their way immediately. In the presentation of goods, the customer should see at a glance what's there to buy as quickly as possible and can provide an overview of the product range (Sutton, et.al, 2008, pp. 151-174). Is the greater range of products, a search tool must help the right product to find.

In addition to this, an overall view should be available for every product detail information including product description and photo. If the customer has chosen one or more products, he should put it in a shopping cart. For small and medium businesses or self-employed, the market offers a wide range of shop systems in all kinds of types and price categories that include these basic features and provide appropriate additional functions depending on the price. There are basically two different types of shop systems in e-commerce: shop systems for rent and shop systems to buy. Trendy Bee should opt for rental shops that they involve low prices and are easy to set up.

E-commerce Rental shops: The all-in-one solution

Some of these are commercial versions of open source systems, which have established themselves as a third category, but the company should beware of the fact that the open-source solutions are indeed free, but are suitable for small medium business. The first fundamental question is: buy or rent? Rental shops are a recommended, little risky entry into the e-commerce for small business (Salam et.al, 2003, pp. 325-331). The initial costs are generally less because in addition to the monthly fixed costs incurred there is only a low one-time setup fee.

Rental Stores include the rental shop software, web server, and regular maintenance and updates of the system. Specifically included are enough web space for the presentation of products, mostly own shop domain and pre-design templates. Trendy Bee will receive additional utilities for operation and maintenance of its store. Rental shops have the great advantage that they do entirely without software installation and an all-in-one service for the business's e-commerce presence is commanded. To the ongoing operation, the tenant ...