E-commerce

E-commerce in the Hospitality and Tourism Industry

E-commerce in the Hospitality and Tourism Industry

Introduction

E Commerce played a great role in the lives of individuals. E commerce has developed various ways from social interaction and social communication. E commerce has made people's life easy. E Commerce has a vast use in all industries. They are using E Commerce technologies for boosting their businesses and meeting customer's needs. E Commerce has also brought technological advancement in the hospitality and tourism industry. In this modern era, smart phone applications are also emerging, and they are bringing development in the customer management relationship. Businesses use E Commerce technologies for output maximization.

E Commerce has also given emergence to the Smart Phone applications technology. Smart phones applications are widely used by the hospitality and tourism industry for providing their customers with the latest updates about their products and services. On the other hand, it also creates many challenges for hotels and tourism industry to maintain healthy customer relationship management by using mobile phone applications. Because there are some customers who still prefer to use traditional methods for hotel reservations. The technology of operating businesses by using Smart Phones is called as M Commerce, which has been derived from E commerce. Internet has made people life easy by providing them with the fastest and quick services.

Communication Tools

There are different forms of online communication. These online communication tools help people to keep in touch with each other. There are two main types of online communication tools which have been further differentiated. These two main types include :

Synchronous Forms of Online Communication

The Synchronous form of online communication has been further divided into chats and conferences.

Asynchronous Forms of Online Communication

The Asynchronous form of communication includes blogs, emails, online forums and asynchronous videos.

Blogs

Blogs is also served as the main communication tool. Blog is defined as online websites that include articles or journals posted by a person or a group of people. Many people can discussed various things at the same time by using online discussion or by posting comments. There are software available through which it is easy to make blog discussion. For instance Blogers.com, BlogSpot, Wordpress.com and many others.

People can interact with each other in a blog by leaving messages for the blog owner then people posts different comments on that and in this way it can serves as the online communication tool. Most of the blog websites are free to use, and they are also offering good functions their viewers. There is also variation among different blogs; some serves as the place for posting news or other discussions while some others Blogs related to personal problems or discussion only. A Blog is basically a combination of text, graphics, audio, video, web pages and other attributes.

Benefits of the Blog

These blogs help a person to:

Take part in the online discussion. It helps to explore many new things. It also provides knowledge about a different topic and keeps in touch with the outside ...