Direct marketing (Sony Play station)



Direct Marketing (Sony Play station)

Introduction

Sony's marketing communications objectives prioritize the aim to lead the games console market and give a new dimension to videogame technology. The marketing strategies aim to achieve these objectives over time, making it a highly competitive offering by Sony. This paper analyzes the use of direct marketing initiatives by Sony with special focus on this product, while evaluating the reasons in case it is under-utilized.

Direct Marketing as a Concept

Direct marketing is an interactive strategy that makes use of media in order to gather and measure the feedback of the target audiences. ...