INTERNET MARKETING COMMUNICATIONS

Development of Internet Marketing Communications in China

Development of Internet Marketing Communication in China

As Internet usage continues to grow, many consumers are shifting their preferences for delivery of marketing information from traditional offline channels to Internet-based communications channels. In what appears to be an anomaly with regard to the overall trend toward preference for Internet-based communications from marketers, 18- to 34-year-old consumers examined by a recent study expressed a preference for direct mail communications from marketers over Internet-based communication, such as email or communications via social networking. This discrepancy supports the need for further exploration of this segment of consumers and their direct marketing media preferences, in order for marketers to optimize communications to these consumers and better capture potential sales from this group. In this paper, we try to focus on the Development of Internet Marketing Communications in China. We try to focus on the Internet Marketing Communication that has rapidly increasing day by day in all over the world. This paper mainly focuses on the country that is China.

Thesis Statement

Technology is rapidly becoming the way of the world. The Internet and Internet marketing communication have already become the way of the world.

Introduction

When entrepreneurs have, chosen to be the first thought that comes to mind when we begin our business includes sales numbers, and the impact of our campaigns. Is that the goal of all traders is to get the most profits possible and to do different and almost always used persuasive tactics. It is also true that in order to sell as much as is necessary to combine forward three factors or fundamental aspects of the business world: communication, advertising, marketing (Baroudi, 1988).

Without these three elements, not only could never sell the estimate, but also our company could compete with the most prominent and eventually steal you are positioning. These three characteristics linked closely to the market are dependent on each other, i.e. cannot function separately, are the three pillars which underpin the success of every business, if we make a valid Internet marketing campaign advertising the item or service as appropriate, using the media more feasible, then we will have difficulties in our farm.

Background

Marketing is essential to business. If an organization or an entrepreneur has a product or a service they would like to render, they need to market themselves as well as the product or service. Thus, far, the fastest and cheapest way to market a product or a service is via the Internet. While advertising by radio is still cheaper than advertising by television, the consumer cannot get a grasp at exactly what being advertised due to a lack of seeing it.

Description can be helpful however, a consumer feels better about making a purchase if he or she can see what they are getting into. Some consumers even go as far as to want to be able to feel the product before they buy it. Often people confuse the Internet with the World Wide Web. The World Wide Web is a graphical interface for ...