Dimensions of Market Analysis

Table of Content

Executive Summary 3

Introduction 4

Discussion4

Market Size 4-5

Market Trend5

Market Growth 5-6

Market Profitability 6-7

Industry Cost Structure7

Distribution Channels 7-8

Success Factors 8-9

Success Details9

Conclusion10

References11

Executive Summary

The market analysis report represents the analysis of the three key players in the retailing industry of United States of America. The market analysis helped in finding the market size captured by the three leading companies currently and in the days to come. The three key players included Target Corporation, Wal-Mart and Costco Wholesale Corporation. The market trends, its growth and profitability of the three organizations show the key areas or strategies used by each one of them in order to lead the market. The market analysis therefore has helped in understanding the market structure of retailing sector in US economy. It has shown the present performance of the companies and identifies the future prospect of the three leading companies in the retailing sector.

Dimensions of Market Analysis

Introduction

The sector chosen for the market analysis is the retailing sector which has been one of the highest growing sectors in the world. The market analysis will be carried on through different dimensions which will include the growth, profitability, market size, trends in the sector, cost structure, distribution channels, factors that contributed in the success of the companies and their details. The leading companies in the retailing sector are Target Corporation, Wal-Mart and Costco Wholesale Corporation. In order to find the current market performance and the future prospect of these three firms market analysis will help us in analyzing these firms by evaluating them in different dimensions.

Discussion

The market analysis of Target Corporation, Wal-Mart and Costco Wholesale Corporation will be done through analyzing the following dimensions of these companies.

Market Size

Target Corporation is a US based retailing company and it's the second largest discount providing retailers in the US retailing sector. Target Corporation has the second largest share of the market and apart from retailing it is also operating in the financial sector of the US economy. The retail stores of Target Corporations provide a large range of products belonging to several different brands from all over the world. The retailing industry on a large scale is also captured by the leading firm that is Wal-Mart. A large market size is captured by Wal-Mart as it is one of the oldest retail brands in US. Wal-Mart also operates in three business segments in order to increase their market share in different sectors of the economy. Apart from these two leading companies, there is another emerging company in the retailing sector that is Costco Corporation. The only difference between Costco and the two retailing companies is that they deal in retailing business whereas Costco deals in wholesale business thus it has captured a small size of wholesale customers as well. The company has become a biggest threat as its market size is increasing on daily basis because the firm runs many retail stores in the country.

Market Trend

In order to analyze the market trend last five year data has been analyzed that shows ...