MARKET ANALYSIS

Market analysis



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Market analysis

The project was launched in the U.S. In 1950, Dove cleansing bar with moisturizing properties originally developed to treat burn victims during the war. In 1957, the basic formula bar Dove was completed and became the "Original Dove Beauty Bar." It was launched as a soap that has been clinically tested to be gentle on sensitive and dry skin. In 1970 clinical dermatological study found Dove independent "Beauty Bar" was milder than 17 leading soap. Paloma was launched in Britain in 1990. In subsequent years, running a bath time is as baths and liquid soaps, moisturizing beauty. In 2001, Dove launched its first anti-perspirant deodorant. Dove deodorant formula has only 1.4 moisturizer that helps skin to rebuild after every shave and leaves skin softer than regular deodorant substance. In 2004 the launch of the campaign for real beauty ", which underlines the Dove brand's commitment to expand the definition of beauty. From this Dove self esteem fund in 2005, serving as an agent of change to educate and inspire girls on a wider definition of beauty. The purpose is to increase confidence in girls and young women, enabling them to reach their full potential in life. Also in 2007, Why let the marketing budget to be somewhat arbitrary, as a percentage of sales? segmentation model can provide more meaningful analytical approach. Given the size of attractive segments and targets for each segment (increase / Preferences / market share, etc.), the strategic budget with the actual purpose built, Dove started ProAge, the range of skin-care products, deodorants and hair care products specially designed to give mature skin what it needs right now. In 2010, Dove hair care range has been revitalized with a new set of benefits. dove damage range of treatments to combat ...