DIGITAL MARKETING PLAN

Digital Marketing Plan for Kadri Pharmacy

Digital Marketing Plan for Kadri Pharmacy

Introduction

The Kadri Pharmacy's main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market - those customers who pay for their prescription medications themselves. By focusing on this segment it gives us additional efficiencies - we avoid disruptions in cash flow often associated with insurance payments and we can eliminate unnecessary services for the type of knowledgeable, repeat customer taking maintenance-type medication.

The Kadri Pharmacy will operate from one store that will serve both mail order customers and those who visit in person. We will thrive by employing friendly and knowledgeable personnel, which, along with our great prices, will drive the repeat business that we will rely upon. We only expect that as the price of medication continues to skyrocket, The Kadri Pharmacy will appeal more and more to the customer's sense of value and convenience.

Our advertising, mainly through ads in magazines targeted at the over-55 crowd, will be targeted at those who are looking to save money on a pricey but necessary and regular expense.

The Kadri Pharmacy will be led by John Reeleaf, an MBA with experience in the pharmaceutical industry. Costs will be minimized by maintaining only one pharmacist and filling the void with pharmaceutical techs. We expect to reach profitability by our second year and will generate substantial sales by year three.

Objectives

The objectives for the first three years include:

Exceed customer expectations with superior pricing

Increase the number of customers by more than 30% per year

Develop a business that survives off its own cash flow

Mission

The Kadri Pharmacy's mission is to provide our customers with the best prices for their prescription medications. Our convenience and services will exceed the expectations of our customers.

Keys to Success

The keys to success are:

Satisfy our customers so they will return again and again

Maintain low overhead and operating costs

Provide better prices than all our competitors

Company Summary

The Kadri Pharmacy is located in Portland, OR and offers prescription medications at discount prices to our customers by mail order or at the store front.

Start-up Summary

The Kadri Pharmacy will incur the following start-up equipment costs:

Office equipment including chairs, file cabinets, and desks.

Front counter, storage bins, cash register.

Three computer terminals.

Main computer server with a laser printer, and back-up system.

Software: Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software detailing side effects and other information pertinent to the customer.

Assorted bottles, boxes, envelopes, etc. for dispensing and shipment.

Scales for shipping.

Telecom system.

Storefront build-out.

Start-up inventory.

Rent, utilities, insurance.

Please note that these items will be used for more than one year and will therefore be labeled long-term assets, depreciated using G.A.A.P. approved straight-line depreciation.

Start-up

Requirements

Start-up Expenses

Legal

£1,000

Rent

£2,000

Utilities

£400

Telecom System

£400

Insurance

£300

Storefront Build-out

£15,000

Expensed Equipment

£4,000

Website development

£1,000

Total Start-up Expenses

£24,100

Start-up Assets

Cash Required

£140,500

Start-up Inventory

£10,000

Other Current Assets

£0

Long-term Assets

£8,500

Total Assets

£159,000

Total Requirements

£183,100

Start-up Funding

Start-up Expenses to Fund

£24,100

Start-up Assets to Fund

£159,000

Total Funding Required

£183,100

Assets

Non-cash Assets from Start-up

£18,500

Cash Requirements from Start-up

£140,500

Additional Cash Raised

£0

Cash Balance on Starting Date

£140,500

Total ...