DIGITAL MARKETING PLAN

Digital Marketing Plan

[Instructor name]

[Course]

Table of Contents

Business objectives1

Marketing strategy2

Product2

Place2

Price2

Promotion2

People3

Processes3

Physical evidence3

Budget4

Evaluation and control7

References9

Digital Marketing Plan

Business objectives

Following are the objectives of the business.

1.Increase sales revenues by 20% annually.

2.Increase profits by 10% annually at the minimum.

3.Increase the customer base by 15% annually.

4.Introduce 10 new products before the end of a year.

5.Improve product and service quality by diminishing the number of complaints received by 10% annually.

Following are the key performance indicators for the business which are given as under.

1.Customer retention rate.

2.Employee retention rate.

3.Market share.

4.Market growth.

5.Number of new products.

6.Number of customer complaints.

7.Number of defective products.

8.Number of returns.

9.Brand loyalty.

10.Number of customers.

Marketing strategy

The marketing strategy will follow the new marketing mix which will include the 7 Ps of marketing. These are given as under.

Product

The product will remain the same. Then, new products will be developed and will be added to the current product lines and services offered.

Place

The products will be provided through our online system. Therefore, the customers will be able to buy all of our products online through payments made by credit cards, or using PayPal.

Price

The pricing of the products will remain the same. Products will be priced in relation to the going market prices for such goods. The pricing scheme will be relative market pricing.

Promotion

The products and services of the company will be promoted over the Internet. The different mechanisms that will be used will include search engine optimisation, pay per clicks, email marketing in the UK, mobile marketing, display marketing, and social media. All of these internet marketing channels will give a massive boost to our products and services and will also enable us to achieve our business objectives.

People

People form an essential component of the service. Accordingly, a deliberate effort will be made to create an interface of the customer with the people of the organisation. Resultantly, the customers will be provided the ability to connect with the people sitting in our call centre. These people will answer all queries of the customers. Hence, a superior service experience will be created for the customer through the inclusion of the people in the marketing mix.

Processes

The processes of delivering the products and services will also be improved. Hence, very good and free delivery will be provided to customers. Furthermore, the customers will have the convenience of shopping online and only one-click checkout will be provided to customers. Then, the call centre will also improve the purchase process. Finally, returns of products will be allowed, in addition to the small discounts, offered by our agents in the call centre.

Physical evidence

Good service requires physical evidence. If the entire transaction and everything else related with the product and service are online, then the customers will not feel that confidence in buying. Therefore, physical evidence will be provided by giving the company headquarters addresses and phone numbers on our website. The call centre will also act as the provider of physical evidence when the buyers in the UK will be able to talk with our call centre agents located in the Midland (Learn Marketing, n.d.).

Budget

The budget for the promotion activity ...