DIGITAL MARKETING ESSENTIALS

Digital Marketing Essentials



Digital Marketing Analysis

Introduction

The Delta Bridge System is the latest addition to the Mabey Bridge's range of modular steel bridges. This system was developed in the year 2003 and is installed in almost every continent. The Delta Bridge System uses the innovative Delta panel which is 2.25 meters long for the creation of bridges that are suitable for permanent and long spanning applications. The Mabey Delta Bridge system could be views as a multiple or single span bridge with spans of up to 90 meters in multiples of 2.25 meters. In addition to this, the specially developed Delta deck system and the positive pre camber satisfies most of the international loading standards. The Mabey Delta Bridge System is considered to be ideal for permanent use on main highways and other roads in rural areas because of its clear spanning capability. This system aims to combine the high speed of construction with maximum use of off-site pre fabrication for the provision of significant advantages over the traditional techniques of construction which involves major site work. Mabey Bridge also aims to keep stocks of Mabey Delta bridging for keeping the lead times to a minimum. The following discussion will be aimed to discuss the important and effective digital marketing essentials with respect to Mabey Bridge.

Task 1: Campaign Tools

Key Stages of a Digital Communication Campaign

A digital communication campaign should be effectively designed and there are a number of significant steps that should be designed in order to plan a digital communication strategy.

The first step in designing a digital communication campaign is to create an offer.

Secondly, the development of a content engine is very important to support the offer.

The development of a landing page where the customers will land after clicking a link.

The promotion strategies should be well designed and carried on for the promotion of the entire campaign.

Further, it is very important to develop an effective lead management for enhancing the effectiveness of the digital campaign.

Finally, the measurement and analysis of the campaign is very important to track the success of the campaign and identify the improvements required.

Keyword Research

Keyword research basically refers to the identification of the keywords or keyword phrases that would help the customers to find the online campaigns easily and efficiently. The keyword research with regard to the project of Mabey Bridge is researched to be Mabey Bridge, bridge construction and concreteness of the bridge construction. This research is conducted with the help of Google Keyword Tool and Word tracker to maintain the effectiveness of the keyword research for the online campaign of Mabey Bridge.

Identification of an Online PR Activity

An online PR activity that would be helpful in attracting more customers towards the importance and information of the Delta Bridge System could be creation of a micro site and landing page through which the customers would be informed about the Delta Bridge System. A landing page is given this name because an individual lands on this page after clicking on an online campaign ...