DIGITAL MARKETING

MakeupBlob Digital Marketing

Digital Marketing for Makeup Blob

Introduction

Makeup Blob is an online makeup store that aims to not only bring some of the most esteemed luxury brands from across the Globe for its UK customers but will also offer a plethora of online makeup courses and tutorials for its customers. The chief target market of this online business venture will be females from the ages of 15 onwards. The purpose of this repot is to highlight some key features of the digital marketing strategy for this new startup.

Discussion

There has been unchecked growth in the realm of advertising and its associated technology in the past decade. With the advent of internet, reaching out to customers has become easier. An analysis of the current Web startup company MakeupBlob and as its Digital consultant I feel that that this company should make use of innovative internet techniques. Based on the product offering, the company can aim to give its customers, exactly what they want. A few examples of these include launching Content based channels (related to makeup tutorials) on the internet (Youtube) or by making use of SEO (Search Engine Optimization). The goal of the following digital strategies is to use these factors as significant ROI ( Return on Investment) performers.

Email Marketing

One of the most cost effective ways of sending the message across is by making use of email marketing. It has been estimated that over 1.7 billion emails were sent by UK brands for the year 2010 (Peck, 2012, Pp. 51-53). The statistics reveal that there is growing interest in email marketing by marketers. For new startups, this is an excellent opportunity as the costs involved are low. In addition, statistics also reveal that the response rates to these emails keep growing at significant rate and for the year 2011 this was recorded at a rate of 24% (Anonymous, 2011, Pp.47).

Comparative Competitive Analysis

One of the most ingenious ways of launching a marketing strategy is to do a comparative analysis of the competitors (Ryan and Jones, 2012, Pp. 37).

There is no decline in the realm of creative branding and we know that the same is the key to our success. If the competitors are reaching our customers through different minor channels then we need to develop newer ones to attract ours. An example of this includes Facebook, Google Display Network and the integration of various tools such as Stuq and Mediaplex into our Digital marketing strategy (Cree, 2009, Pp. 16). The idea is not only to deliver the message but also to overwhelm the viewer with the clarity of the message, the rich visual and audio details and to target and to retain high propensity customers. Since our company is a web based startup, offering online shopping experience, the need is to understand the customer base.

It is a well known fact that we aim to target the female population by offering online beauty products. The need is to provide them products at the best cost and to allow an online feedback ...