DIAGNOSIS OF LEXION APPLIANCES

Diagnosis of Lexion Home Appliances



Executive Summary

The paper is focused on the Lexion Home Appliances and the analysis of the company in the context of marketing analysis, different financial ratios, values chain analysis, and HRM analysis. It continues to grow faster than industry in all categories. Most of the profits were generated through American Region, Lexion Home Appliance's concentration in the Asia-Pacific region has also shown significant increase in growth as the consumption in emerging markets like China continue to increase. Lexion Home Appliances, Inc good performance is evident from its continous performance, which it has achieved with the help of innovative products. The Lexion Home Appliance's customers are located in different markets. Lexion Home Appliances market segmentation makes it probable for companies to tailor the dealing combine for accurate goal markets, therefore better convincing clientele needs. Lexion Home Appliances is separated from other companies in terms of its diversification in the innovative electronics industry. Lexion Home Appliances uses advertising as a mechanism to market its products to consumers. The paper has analyzed that the company has currently acquired strong market position in both of homes and organizational segments.

Diagnosis of Lexion Home Appliances

Introduction

Lexion Home Appliances has been showing continous growth in all sectors and categories. The company is introducing new sales offices and new manufactory plants in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Lexion Home Appliances has provided most of its resources towards large manufacturing and commercial usage.

Discussion

Main objective of the report is to assess the adequacy of Lexion Home Appliances's current strategies and its business model for the next 5 years. The paper will generate the in-depth financial analysis of Lexion Home Appliances Inc. stating the overall situational analysis and future highlights that the organization needs to consider. The paper will highlight that and categorize the objective in way paper will cover the complete financial specs of Lexion Home Appliances Inc.

Business Strategy

Lexion Home Appliances is committed to provide quality customer services. The Company also indulge in continous research and development as a key component to its sucess. Proof of this can be seen in Lexion Home Appliances's financial statements as a 33.7% increase in R&D expenditures was reported during fiscal year 2010. Intent focus is also placed on the discovery and delivery of digital content and applications through iTunes.

Market Segments

Lexion Home Appliances, Inc. currently holds retail operations in eleven different countries, which it divides into five separate operating segments; the Americas, Europe, Japan, Asia-Pacific and retail sales. Though the majority of the Company's net sales generated within the Americas operating segment, Lexion Home Appliances's concentration in the Asia-Pacific region has shown the highest levels of growth as countries with emerging markets like China continue to show increases in consumer demand for the high-tech devices Lexion Home Appliances produces (Lexion Home Appliances Inc, 2010).

Lexion Home Appliances's Product Diversification

Home Appliances Industry

Lexion Home Appliances's desktop ...