ELECTRIC APPLIANCES COMPANY

Electric Appliances Company



Electric Appliances Company

Introduction

The use of washing machines has increased sharply in the 1990s, until saturation of the market shortly after 2000. Initially reserved for social elite for professional use, it has spread to become the preferred means of communication for many people. Today the huge commercial success and the intense competition that results are emerging social phenomena. The LG Group was a merger of two Korean companies from which the abbreviation of LG was derived. "Life's Good" the current slogan is an acronym. Before changing the company name to LG brand products are sold home luck, while electronic products were sold under the brand name Gold Star. The mark of the gold star is still perceived as a discount brand. In 1995, Gold Star called LG Electronics and Zenith Electronics acquired from the United States.

Analysis of Current Sales Result

With above results which resulted from the carried survey by our company, showed that 62% of the customer in the past two years are going forward for buying our product and value our services. United Kingdom consumers are most likely to buy small electrical appliances. This is the case for nearly 40% of consumers in the last two years. Just under a fifth has purchased a vacuum cleaner, followed by washing machines (16%) and refrigerators (15%). Consumers who purchased electrical appliances in retail chain stores are consistently among the most satisfied consumers across the aspects of quality and price while customers of discount stores tend to be relatively dissatisfied. Exceptions to this pattern are secure payments, affordability and transparency; concerning these issues, consumers who shop in discount stores are among the most satisfied respondents.

Elsewhere, those who purchased their household appliances on the Internet tend to be more satisfied than the average UK consumer across the aspects of price and quality. However, it should be kept in mind that the base at UK level is small and these results should be considered as indicative.

Level of LG

In my viewpoint, the company's aiming towards the operational level of capability maturing. This is because it has a strong employee base, and concerned to make several efficient changes within the organization. In addition, the amount of work done within the entity can be paperless with the installation of software and effective key role management. In particular, management can identify ways to adjust and adapt the process to a particular object, item or unit, without measurable losses of quality or deviations from specifications. Process Capability, then, shall come into occurrence, thereby compelling the organization to maintain, improve, improvise and ultimately escalate to the next level, under the layer of Optimization, where focus lies on continuous improvement, growth, development and expansion, both inside the organization (identifying a new culture, policy, procedure and application) and outside the organization (when encountering customers of current and latent nature) (Lenzen, 2008, 583).

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