MARKETING SKILLS FOR ONION PEELING MACHINE AND CUTTERS

Marketing skills for onion peeling machine and cutters

Executive Summary

Pickle industries and other allied food processing industries are moving in the upward trend in the current scenario. In US there are more than 500 Pickle manufacturers. To cater to their needs of peeling onion in an easier manner the Onion Peeling Machine was invented. The manual method of peeling onion has caused various problems like high cost of labor, blisters in hands, delay in production etc. To overcome the above problems company has invented a machine to peel onion in a very easy form. It is a specialized machine to be used in the pickle industries related to continuous peeling of large quantities of full onion without damage. With this machine, the onion are peeled neatly and conveniently collected. Another feature of this full onion peeling machine is that it is easy to operate and maintain. A Business Plan has been drawn to enable the product have a wider reach and thereby earning reasonable return from it.

Introduction

The Pickle Industry suffers with a big problem of inefficiency in its operations due to low degree of atomization, for instance, spices like onion are peeled manually. The second big problem, the industry faces is short-supply of labor during peak seasons, which limits the capacity. In US, there are over 500 pickle manufacturers, spread across the country with major concentration in South US. Most of these units are operating on a much low scale i.e. the cabin and little scale industry, with few large-scale players in market. The consumption pattern is also skewed towards South US. Off late, the export of pickle has witnessed a rapid growth primarily due to increasing US Diaspora around the globe and increased awareness about US cuisines in Western countries. (McCarthy 2008)

Description and Application of Onion Peeling Machine

Brief Description of Innovation

The onion peeling machine which operates with single or three phase 2 hp motor. Rotating shaft with multiple rubber pads is placed inside a stainless steel drum. The shaft rotates with the power supplied by the motor. The vertical rubber pads are connected to the shaft randomly. Full un-peeled onion which is put into the hopper enters the stainless steel drum in which the vertical shaft with rubber pads is rotating. (Levitt 2009)

The onion gets contacted with the rubber pads and collides with other onion and the skin gets skimmed off and falls down. A blower section placed near the outlet blows away the skin to a dust collection box via an aluminum pipe. The peeled onion is collected at the outlet through the collection box and is 100% free from damage. At the hopper there is a suction system which sucks out the dust and skin. Harvey 2008)

Construction of the machine:

The appliance comprises of the following components:

1) Electric Motor

2) Hooper

3) Shaft

4) Blower fan

5) Exhaust fan

6) Rubber pads

7) Peeling Chamber

8) Pillow Bearings

9) Pulley - Two belts

10) Motor starter

11) Dust Box

Working standard of the machine

Power Transmission-Electric Motor

The Onion Peeling Machine works on the ...