CUSTOMERS AND MARKETING

Customers and Marketing

Customers and Marketing

The institutional buyers are the ones that are characterized sometimes as the government buyers and sometimes as the commercial enterprises. This means that there are certain characteristics, orientations and the purchasing processes that help in ensuring that the buying is done in the best possible manner and in the most efficient manner. Institutional buyers are the ones that make purchases for their companies in bulk when the budget is allocated to them. This is how it should be made sure that the funds are utilized in the best possible manner and that how it explains ...