CULTURAL TOURISM STRATEGY

Cultural tourism strategy- City of Vancouver



Cultural tourism strategy- City of Vancouver

Introduction

With one of the highest concentrations of artists in the country, Vancouver is vibrant and creative city set which has a rich and innovative cultural sector within a spectacular natural environment. Vancouver's ranking has been characterized on ranking as the world's finest liveable cities.

The globalized economy of today has a unique approach towards the identity of the cities. Most cities in the today global world have to position themselves in a unique, innovative and fulfilling space to create their identity of living, travelling and investing. In order to compete with other cities of the today's global world, Vancouver must innovate and reorganize its cultural hubs and cultural tourism destinations. In order to compete with the global world, tourism with other Pacific Coast gateway cities with new business and investment is required for Vancouver.

Winter games 2010 and the international attention to Vancouver have raised an unprecedented opportunity for our community to build a lasting impression of Vancouver around the world and bring its unique phase to the world. With two years until the games, our community has the time to highlight the cultural diversity and cultural vibrancy of Vancouver in the best way, as it is the right time to build Vancouver and give a presentable view to the potential viewers from all around the world. Our community has got a real opportunity to come together and raise the awareness of increasing Vancouver's strong cultural identity and cultural tourism destination. However, it is true thaty this task can not be accomplished all alone by a single organization or agency or government. Therefore, to maximize the cultural tourism destination and cultural identity of Vancouver, it is required to have strong partnership with Tourism Vancouver and with a 30 member Advisory Committee. This Advisory committee includes leader from different tourism and cultural communities. This article focuses to develop the strategy for increasing Vancouver's cultural tourism identity under the collective vision of the following group. Cultural offerings have been developed, promoted and implemented strategically through partnerships between tourism and cultural sectors.

Cultural Tourism Development

Aims and benefits

Potential cultural travellers shall be raised with an opportunity to motivate the Vancouver's culture and its beauty and proximity to nature. During their travels, they shall be given an opportunity to participate and experience different cultural activities of Vancouver at the top of their minds to embrace full spectrum of potential “Cultural travellers”.

The increase of revenue generation from Vancouver's tourism and the increase tourist audiences is aimed at cultural tourism strategy which focuses that higher yield cultural tourists shall be attracted, and vast cultural resources of Vancouver shall be utilized to encourage the average tourist to extend their stay in Vancouver. The strategy of the visionary group focuses on the development of an enabling environment for cultural tourism, in order to strengthen and positioning Vancouver's cultural identity as a BC's largest city and a gateway to the rest of the ...