Crowdsourcing

Crowdsourcing

Part 1

Crowdsourcing is a convenient way for websites to use creativity, imagination, Internet users to create content and at lower cost. This practice affects several areas, such as encyclopedias or graphics. Crowdsourcing is therefore strictly websites that involve Internet users, who can earn a few dollars by contributing to the creation of content. This practice is somewhat different sites called "citizens".

However, crowdsourcing also means websites whose purpose is not really to be a database, but rather an interactive space between Internet users and therefore unpaid. Some may question the interest to devote time to unpaid work, while you can ask other legal issues, including that of intellectual property. Finally drifts occur, as with any new phenomenon.

Crowdsourcing is not a fixed and paid employment. While employment in the general sense of the term is an exchange of labor against wages between an employee and his employer, crowdsourcing is the provision by thousands of individuals from their knowledge and expertise in exchange for the insurance to find the time response to a query. It may even be a source of debate of ideas between surfers, news commentators a day. In any event, crowdsourcing for individuals is a hobby that can eventually lead to get some money.

It is more "swap info" that work in the strict sense. Thus, although the practicing crowdsourcing websites are commercial companies, they cannot work with this kind of content and still employ paid staff. In addition, these websites often have more than one vocation participatory commercial ambition. Indeed, the concept is much more questionable whether the information, images or other data "crowdsourcées" were sold at high prices by the corporation, without any redistribution Internet users.

Crowdsourcing raises another important issue: the intellectual property, that there is copyright. The example in this case suitable for some business schools, in partnership with major companies, which organize competitions on behalf of these companies, whose purpose is to conduct a study and a comprehensive marketing campaign.

The partner company offers the winner an internship of 6 months within the team, but the other candidates do not win anything, if it is to have worked done may be used by the company, which retains all the proposals in the competition. So the winner will never use his work, while another competitor sees his campaign plastered on huge posters with the name of the company.

Nike Company known worldwide and its sign "comma" also use the method of crowdsourcing. It therefore launched NIKEiD on internet. The service was initially launched in 1999 and can be accessed on its website. It offers its customers the opportunity to choose from a limited range of materials and colors to develop their own style. Effectivement through it you can customize your purchase according to his desires. It offers all kinds of customizations both jerseys on shoes.

The shoe is in a first time Nike's main product is the most requested. As a leading global manufacturer of shoes, they could only follow the niche customization through ...