On the part of decision marker, Optimizing Behavior comprises either to maximize or minimize objective function. Objective Function of the Firm Manager is generally profit which has to be maximized and as far as consumers are concern, their objective function is satisfaction from goods and services. This essay will focus on the cost and revenue i.e. Cost Analysis and Models, when additional dollar cost of each additional salesperson considering the past sales experience, expected revenues will be calculated produced by each an additional salesperson. The entire concept will be based on the Hypothetical Information. ...