CORPORATE STRATEGY

Corporate strategy



Strategic Analysis Report on Samsung

Introduction

Samsung Electronics is a renowned company in the world of electronics. Samsung Electronics is the subsidiary of the Samsung Group. Samsung is a multinational electronic company, and it's headquarter is in Suwon, South Korea. It is obvious that Samsung is a Korean company. Samsung is well known for its innovative products and the quality and satisfaction that the company provides to its customers. Samsung is an electronic company that includes a variety of products that it provides to the customers. There is great diversity and variability in the products of the company. It has been observed that the core objectives of the business of Samsung are to manufacture innovative electronic goods with the best quality. This core objective of the Samsung Company is reflected by the company's mission and vision (Samsung Electronics, 2012, pp. 28).

The main focus of the Samsung Company is to take full advantage of the technological developments. The mission of the Samsung Company is to become the best digital company. The core factors that would enable the company to achieve its mission is to take complete advantage of the technological developments in the electronic environment. The operations and strategies of the Samsung Company evolve around the technological developments to provide the best innovative electronic products to their customers. The main products of Samsung include mobile phones, home appliances, cameras, computers and other accessories. Samsung has faced great number of hardships to reach to the position which the company has currently achieved. The current achievements of Samsung include that the company is the best known as the largest sellers of smart TVs in the world. Samsung is also currently the second best seller of mobile phones in the world after Nokia. This is an introduction of the core business objectives of Samsung (Annual Report, 2011, pp. 25). The paper will further discuss internal and external competitive environment of the company, and will also explore the strengths, weaknesses, opportunities and threats of Samsung.

Internal Analysis of Samsung

The internal analysis of Samsung is the first step to discuss the overall corporate strategy for the development of Samsung. The relevant framework that will be used to discuss the internal analysis of the company is the McKinsey 7s Framework. This framework includes 7 elements that discuss the important elements to explore the internal environment of a company. These elements include the strategy, structure, systems, shared values, style, staff and skills. The following is a brief discussion about the internal environmental analysis of Samsung.

Strategy

The strategy of Samsung is clear to be cost effective and provide the customers with products that are supported by the newest technology available. The strategy of Samsung is subject to providing the customers with the best quality products and at reasonable prices to enhance the customer reliability with the company. The core factors that are involved in the strategy of the company are to be cost effective and involve the latest trends in technology into their products (Mitchell, 2010, ...