CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility

Corporate Social Responsibility

Introduction

Corporate social responsibility (CSR) is defined as business behaviours based on ethical values and principles of transparency to include a strategy of continuous improvement in the relationship between the company and its parts, a relationship that includes customers, suppliers, partners, consumers, the environment, communities, government and society in general. (Woolcock and Narayan 2000, pp.225-249) It is a business strategy focused on increasing profitability, competitiveness and sustainability, serving as part of a new model of sustainable development. The CSR concept can incorporate human rights, anticorruption measures, the environment, working conditions and activities within communities through partnerships with civil society organisations. (Carroll 2009, pp.268-295)

Corporate social responsibility (CSR) can be defined as the active and voluntary contribution to improving social, economic and environmental factors by companies, usually with the aim of improving its competitive position and its value. The performance evaluation system throughout the organisation in these areas is known as the triple bottom line. Under this concept of administration and management encompasses a set of practices, strategies and business management systems that seek a new balance between economic, social and environmental.

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History

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