CONSUMER BEHAVIOR

Consumer Behavior



Consumer Behavior

Introduction

Digestive health is considered as a crucial element to overall wellness. Activia is a delicious, creamy and healthy yogurt that is scientifically proved to help digestion (Back, 2008). Activia is affordable and widely available yogurt that can purchase from every grocery store of United States. Activia slogan, “On Your Mark…Get set…Yum.” Simply indicates that consumers can avail nutrients and minerals that might help aid in nutritionally, healthy and sound diet. This paper will discuss the comparison between Activia US and UK and explore their target market.

Discussion

Assumption about Consumer Behavior

Since world population has been increased, less pure food ...