CONSUMER BEHAVIOR

Consumer Behavior

Consumer Behavior

Introduction

Buying a home is the costliest investment made in a life time, for any human being. When we acquire the capacity to buy or build a home, our experience of buying, involves both emotional and rational aspects, which lead to a purchase decision. This paper discusses consumer behavior and rational & Emotional aspects in buying a home.

Rational Behavior

In general, behave rationally means, to strive to achieve greatest results with limited opportunities. In formulating the principles of rational consumer behavior, economists do not define the goal of rational consumer behavior, thoughts about leaving the philosophers, religious preachers, politicians, and ...