Consumer Awareness in Ethical Fashion Change the Labour Conditions

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TABLE OF CONTENTS

LIST OF TABLESiii

CHAPTER IV: DATA ANALYSIS1

4.1 Findings (Questionnaire 1)2

4.2 Findings (Questionnaire 2)9

Analysis of data18

REFERENCES22

APPENDICES23

Questionnaire123

Questionnaire 227

LIST OF TABLES

Table 1: Question 12

Table 2: Question No. 22

Table 3: Question No. 33

Table 4: Question No. 43

Table 5: Question No. 54

Table 6: Question No. 64

Table 7: Question No. 75

Table 8: Question No. 85

Table 9: Question No. 96

Table 10: Question No. 106

Table 11: Question No. 117

Table 12: Question No. 127

Table 13: Question No. 128

Table 14: Question No.19

Table 15: Question No.29

Table 16: Question No. 310

Table 17: Question No.410

Table 18: Question No.511

Table 19: Question No.611

Table 20: Question No.712

Table 21: Question No.812

Table 22: Question No.913

Table 23: Question No.1013

Table 24: Question No.1114

Table 25: Question No.1215

Table 26: Question No.1315

Table 27: Question No.1416

Table 28: Question No.1516

Table 29: Question No.1617

Table 30: Question No.1717

CHAPTER IV: DATA ANALYSIS

The revolutionary changes and the profit seeking motives of the Western and Majority World entrepreneurs encouraged them to adopt some novel business techniques, strategies and work organizations that transcended the previous strategies found in the regime. Some of the major strategies identified are: flexibility, feminization of labour, and in formalization and the relocation of capital. In a broad sense, on the one hand these strategies are very telling in exploiting the workers; on the other hand, these strategies have become the main barrier for labour unions and labour movements in the era of globalization.

Hence, Western big retailers are also earning huge profits by utilizing low wages in the LDCs to supply a growing volume of sales in the Western markets. Lastly, entrepreneurs living in the developing countries also earn huge profits primarily by exploiting labour, collecting various incentives supplied by the state, taking advantage of currency conversion rates and the sheer volume of trade that means even low-margin, inexpensive items of apparel generate a great deal of profit. Western consumers, Western business elites and the local business elites, the triad, are the real beneficiaries while workers living in both the third worlds and the first world are the real losers.. The quantitative research methods implemented focused on the levels of awareness, behaviours and attitudes. The use of a survey administered to members of the public in Oxford Street and Westfield in London, allowed information on the topics concerning ethical fashion to be generated. This survey covered customer awareness in ethical purchasing, use of fair trade and workers welfare (Jones 2005, p.25-79).

The survey also employed open-ended questions, which allowed contributors to express individual opinions and provided a small proportion of qualitative data... On conclusion and analysis, the research indicated medium level of understanding is apparent amongst consumers with regard to general topics of ethical fashion. This chapter presents the results and discusses the findings based on the results of the questionnaire used in the survey of United Kingdom customers of fashion industries behaviour towards ethical practices and through the questionnaire used in the interview of workers of Bangladesh textile factories in order to investigate the ethical issues faced by them (Jones 2006, ...