Conceptualizing a Business

Conceptualizing a Business

Introduction

The conceptualization of a business depends upon the goals and objectives that have been set by the management in order to succeed in the future. It is the aim of ever entrepreneur that the business should be successful in future and achieve its goals and objectives to fulfill the mission of the business. A correct business direction is very important for conceptualizing the business in the best possible way (Enz, 2010). The business that has been selected to be conceptualized through this paper is a restaurant business. The core purpose of this paper is to discuss the conceptualization of the selected business involving the important factors essential for a successful business.

Mission

The mission of a business defines exactly the objective of the business and the products and services that they will be providing to its customers. The mission statement of the business that I have selected to conceptualize is presented as follows.

“To provide and deliver the best quality food with hygiene to our customers to make their visit to our restaurant the best moment of their lives. To provide the best service and environment to our customers to maintain the legal standards and live up to the expectations of our customers. To provide innovative flavors in our food with the best quality to give our customers the best dining experience ever and gain completive edge over our competitors.”

This is the mission of my food business or restaurant and this mission would be the guiding path for gaining success in the food and restaurant industry.

Vision

The vision statement of a business provides a clear view of the decisions of the management of the business and demonstrates where exactly they want the business to achieve in the future. The vision statement of the business that I have selected to conceptualize is presented as follows.

“To achieve the best reputation in the food industry and become the leader in providing innovative flavors in our food and providing highest possible customer satisfaction in the restaurant and food industry.”

This is the vision of my business and the core objective if my team will be to achieve the core objective of the existence of the restaurant and succeed to achieve the vision that has been mentioned above.

Guiding Principles and Values for the Selected Business

The guiding principles and values are the important points on the basis of which a business continues to operate and achieve its objectives and mission. The management of the business is responsible for defining the values that would be followed by every member of the business organization to achieve its mission. The core guiding principles and the values that are involved in my business take into account the cultural, social and ethical factors essential for operating a business successfully. The guiding principles of my conceptualized business are discussed as follows.

One of the guiding principles of my business is to coordinate with the community members and participate in community programs to involve the community members with the restaurant and to be aware ...