Comprehensive Marketing Plan

Comprehensive Marketing Plan

Introduction

In this paper, we will develop a marketing plan for marketing vehicle parts in Mexico. Mexico should market vehicle parts from other countries and these products are used for various businesses which include technology business, marketing business, retail business etc. In this paper, we will provide the marketing plan for importing vehicle parts in Mexico by considering factors such as the need for these vehicle parts in Mexico and the action plan and strategies which will be helpful in achieving objectives.

Marketing Plan

The marketing plan would be based on the following:

Situation and Analysis

It contains a deep analysis of the situation in which the firm identifies the needs which have not been fulfilled and opportunities required to fulfill these needs are identified. Apart from identifying customer needs firm should also understand its capabilities in which it operates. Vehicle parts are considered as significant need for Mexico as it is focusing in expanding its business to various countries. Mexico is also known for fastest growing electronic products and it also supplying vehicle parts to US and other countries as a result of which the foreign direct investment has increased to a large amount. These vehicle parts can also provide services in accordance with the wishes of a consumer. These vehicle parts will in turn help Mexico to increase its revenue by marketing them in accordance with the fulfilling their need for electronic products for various businesses and customers and thus very successfully compete with other countries who are also marketing these products.

Therefore, cooperation with the other countries and rapid response to supplying them more improved to other countries is a major competitive advantage (Arrow, Hahn, 2000). In this regard, it is necessary to constantly monitor changes in preferences through market research and to develop modifications of vehicle parts identified by implementing the functions of marketing. It is necessary for the success of Mexico to implement marketing functions because it provides them with a competitive advantage for competitor countries.

On the value of marketing of vehicle parts to Mexico turn to the definition of the marketing plan and its place in the annual plan for the company. Annual plan of the company sets the general objectives of the enterprises which includes the market, financial, manufacturing, innovation and purpose in human resources and identify ways and means of achieving them. A product with an unreadable label and a price tag repels a buyer to purchase that product and gives an adversely effect on the products (Berger, Paul, NadaNasr, 2001). As a result, the buyer purchases the competitors' goods, and if competitors' goods are of superb quality then the business habitually loses its customers forever. The same case can be observed in Mexico and the need for vehicle parts and their marketing is necessary.

The optimal location of the vehicle parts would be based on many locations or a single location in Mexico. Merchandising is a dynamic form of marketing. It is used to introduce new products in the market or influence ...