Compliance Techniques of Advertising

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Compliance Techniques of Advertising

Introduction

Compliance refers to generate specific response from the audience. It is a response of the audience to the request from the company. In advertising, this technique is used as subliminal methods which are designed to generate the sense of inducement among the customer so that he/she may feel like to purchase a product. It is different from informational advertising in which product's information is passed on. There are six important techniques of compliance method and we would focus only methods only which are Foot-in-the-door technique and low balling.

Discussion

I have selected the advertising ...