Competitive Intelligence

Competitive Intelligence is the systematic process by which the company collects data and organizes useful information as we then analyzed and converted into intelligence, which provides the necessary criteria for making correct decisions. (Young, 6) Process of (competitive or business intelligence), together with the information generated by the company (knowledge management), provides management with as complete a picture as possible of the stage to facilitate decision-making. (Pinkerton, 31)

Competitive Intelligence projects usually follow the following steps: (Burwell, 8)

Planning and identification of needs

Data collection Organization of data

Analysis of the information

Intelligence conclusions:

Distribution of intelligence:

Competitive intelligence is the activity in ...