COMPETITIVE INFORMATION SYSTEM

Competitive Information System



Table of Contents

Introduction2

The role of Competitive Intelligence (CI)3

Insight and scientific value of the project4

Intelligence Cycle4

Applications and contributions of intelligence5

The Technology Transfer (TT)6

Relation between the project contents and the title of the project7

Why do you need competitive intelligence?8

Your company8

Your workforce9

Your Knowledge11

Competitive intelligence (CI) in knowledge creation15

The CI design as support for export16

Conclusions18

Competitive Information System

Introduction

From the 90 'industrial innovation and R & D have a significant transition to a knowledge-cantered generation, learning and flows information between the company and its environment. Rothwell (1992) perceives the innovation as a process of accumulation of know-how and learning, where main advantages are obtained from the dynamic management of the information, and areas where the connection between internal and its external environment (suppliers, distributors, customers) seeks done in real time and parallel.

The current theory of management says that innovation in its purest informational conception is a process in which knowledge - information meaning - is acquired, processed and transferred (Hauschildt, 1992). It is necessary so that organizations have innovative systems management information to enable them to transform data into an intelligent (Useful knowledge and strategic value), and to provide the necessary conditions for there is a continuous flow of knowledge throughout the organization structure. Glad (2008) has proposed a model that presents innovation as the central element of the information flows that are generated through four main interactions: markets, scientific system (universities, research institutes) mediator system (consultants, incubators, industrial and commercial events, literature) and public authorities (patent offices, agencies regulation, financial backers). The relationship between innovation and the information is evident.

The role of Competitive Intelligence (CI)

In the 90 is introduced into the business world the concept of intelligence with a more integral character with respect to traditional methods of monitoring the environment. While these systems review of the external environment provide information on threats and opportunities that may exist for the organization, intelligence, also seeks to determine what information about the environment is of greater value, and therefore it is necessary to obtain, which means to use, how to transmit it and especially how to generate embeddable timely outcome to the decision of the organization (MacCormack et al., 2007, 98-105).

The comprehensive nature of intelligence is found also in relation to the concepts data, information and knowledge (Rodriguez, 1998, 99-102). They define the intelligence as a continuous process of transformation of data, information and knowledge in an intelligent environment for action (Actionable Intelligence).

Competitive Intelligence, also known as Business Intelligence (Business Intelligence), Competitor Intelligence, Economic Intelligence (Veille Economique) or Strategic Surveillance has been defined by many authors. Ettorre (1995) argues that Competitive intelligence is not a market analysis, but constitutes a research that identifies facts and valuable evidence for competitiveness of the organization, and determine actions to take, from the detection of strategic moves, present or future environment. Meanwhile Gibbons (1996), defined as the process of collecting, analyzing, interpreting and disseminating information strategic value on the industry and competitors, which is transmitted to people appropriate in a timely ...