Company's Analysis: Apple

[Name of the institute]Apple's Position In Relation To Cross-Cultural Issues

How Does the Organization deal with the Issue of Cross Culture

An organization has to face the issue of cross culture in different ways. When the level of the operation of organization is as wide as Apple has then this issue becomes more problematic. It requires effective and efficient management to deal with this sensitive issue of cross culture.

Apple Incorporation is a multinational organization. The wide range of product that is offered by Apple is used all over the world. For this it is necessary that the product should be designed in such a way that it should be easy to use and would not cause any difficulty to consumers. For this Apple has devised the strategy to design products in a simple yet innovative way. It was the believe of the former late CEO Jobs that every product should have some aspects of innovation but this element of innovation should be to provide ease and comfort to the people and should not be complex to cause head spinning to users. By getting inspiration from this theory of Jobs engineers at Apple work to design products that are simple and user friendly. This concept can further be explained with this example of operating system. The operating system of both Apple and Microsoft allows the consumers to do their work with the help of word processing system. The process or the work that is accomplished is same but there is a difference of language and coding. It is this reason because of which cross cultural communication takes work. This requires an organization to evaluate aspects of the operating system and understand the system of others to allow smooth communication between two platforms. Apple is good in this. Apple not only possesses the ability to understand the need of others but it also possesses the capability to design product in such a way that would fulfill the need of consumers (Oertig & Buergi, 2006).

Approaches of the Organization to Deal with the Issue of Cross Culture

As mentioned above that there are different ways that the organization can adopt to deal with the challenges and issues of the cross culture so following are the strategies that Apple Inc adopts.

Standardization of the Product

In order to deal with the issue of cross culture related to products and product related strategy Apple adopts the strategy of globalization. This means that Apple adopts such ways to design their products that are universally acceptable and must not be the representation of any particular culture, nation or country. For instance, for the colors of their products they choose neutral colors such as grey, black and white.

Adaptation in Services that Apple Offers

When we talk about the managing the customers with respect to the cross culture then the first and the most important thing that comes to the mind is company's website. At Apple this aspect is managed in a very effective way that allows prospective consumers from all over the world ...