APPLE ANALYSIS

Apple Analysis



Apple Analysis

Case Question:

What were Apple's competitive advantages?

Generally it said that the Apple's competitive advantage is due to its amazing marketing strategies. Company is company aware of the people mind and focusing on the betterment of their product. Apple's core advantage is that it is not focusing on large internal memory or better camera pixel and quality, but it focusing mainly on the life style of its customers. They advertise their product in such way that it gives the image that the customer life will be much better after purchasing it. Other companies like HP and dell more ...