Communication & Trust

[Name of the Institute]

Communication & Trust

Introduction

In the context of the contemporary global business environment, the nature of the business sector has changed drastically. The factors such as globalization and advancements in technology have enhanced the challenges faced by the majority of the modern companies. In this scenario these companies have to operate in a highly competitive and performance based environment, where the business environment consists of volatile trends. The global consumer base is also very volatile in nature and no longer displays long term behaviors of brand loyalty. Hence in order to compete in this challenging global business environment ...