Communication Process

Communication Process

Introduction

This assignment is about the communication process. It will include identification of the sender, as well as, the perceived receiver of the intended message. It will include an analysis of the integrated business communication of the "About Us" part of the website. The media richness of the section, as well as, the frame of the message will also be described and analyzed. Lastly, it will include identification of the opinion leaders and recommendations for improving the choice of words used. The website that I have chosen for this assignment is www.honda.com. the website contains an "About Us" part. This part will be further elaborated in the pages below.

Discussion

Www.honda.com is the website that has been chosen for this assignment. The website is one of the most elaborate websites in the corporate world. The website of Honda contains all the necessary information that a customer, as well as, the investors of the company will be looking for. The website has a very rich and elaborate "About Us" section.

Receiver

This sections contain a number of useful information that will be required by a customer in deciding why to buy form this company and why not. It provides information about the company, vision and policies of the company (www.corporate.honda.com/about/). This section also contains useful information for investors. This provides useful information about the history and diversity of the company. An overview of operations is also given which provides a detailed overview of the operations of the company, most of which the investors are interested in. Moreover, there is detailed information available on the corporate social responsibility that the company is pursuing. This is intended for the agencies who are looking for companies and their corporate social responsibility. This section also contains useful information about the upcoming, as well as, the events that have taken place already. This is intended for the promoters, the press and all the related people who are interested in such events. The "About Us" section also contains a sponsorship section which tells the investors, and the corporate agencies in knowing the events that the company has sponsored.

Sender

The sender of the messages in the “About Us” section of the website is the mentors in the company, as well as, the chief executive officers of the company. They intend to send a positive image of the company to not only the customers and the investors, but also to everybody who stops by and reads the "About Us" section of the website (www.corporate.honda.com/about/).

Analysis of the Integrated Business Communication of the Section

The section is a form of interpersonal communication. The sender, as well as, the receivers is multiple. There is information that is intended for a different audience. The information is available on the website so it can be read by essentially everybody. This is a part of the integrated communication system (Hartley & Bruckmann, 2002). The foundations of the integrated business communication are the principles of integrated marketing communication. The objectives of integrated business communication are simple: productive and motivated employees, streamlined ...